{"id":63,"date":"2016-11-15T10:40:01","date_gmt":"2016-11-15T15:40:01","guid":{"rendered":"http:\/\/weddingmarketingexperts.flywheelsites.com\/?p=63"},"modified":"2016-11-15T11:08:40","modified_gmt":"2016-11-15T16:08:40","slug":"delete-50-of-your-ad-copy","status":"publish","type":"post","link":"https:\/\/weddingmarketingexperts.com\/index.php\/2016\/11\/15\/delete-50-of-your-ad-copy\/","title":{"rendered":"Less is More &#8211; Delete 50% of Your Ad Copy"},"content":{"rendered":"<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>How many brides see your ad or go to your website and then immediately say \u201cI want to book, where do I send the money?\u201d Probably never. Why do your marketing materials exist? If you think that they are designed to take the prospective customer all the way to the close of the sale, you are mistaken. They really serve a different purpose.<\/p>\n<p><strong>How detailed should you make your website and marketing materials?<\/strong><\/p>\n<p>Your website and marketing materials exist only as a means of enticing the bride to contact you. When writing your ad copy, you don\u2019t need to tell the bride everything about you upfront. In fact, you don\u2019t want to. If you provide too much information up front, the bride will feel she has everything she needs and will have no reason to contact you. Getting that contact is the only goal of your advertising, so leave some questions unanswered. Your wedding marketing materials should entice the bride to ask for more, without telling her everything she might possibly need to know.<\/p>\n<p><strong>Is the sales process about you? NO!<\/strong><\/p>\n<p>The sales process is not about you, it\u2019s about her! The bride doesn\u2019t really care about your company, she cares about her wedding. So why does our advertising have WE, WE, WE all over it? We do this, we have that, we\u2019re the greatest. Eliminate the word we from your advertising and replace it with the word you. Focus your message on the bride, not on your company. Focus on what you will you do for the bride and how you will do it better than anyone else.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How many brides see your ad or go to your website and then immediately say \u201cI want to book, where do I send the money?\u201d Probably never. Why do your marketing materials exist? If you think that they are designed to take the prospective customer all the way to the close of the sale, you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":64,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47],"tags":[44],"class_list":{"0":"post-63","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wedding-marketing","8":"tag-wedding-marketing","9":"czr-hentry"},"jetpack_featured_media_url":"https:\/\/weddingmarketingexperts.com\/wp-content\/uploads\/2016\/11\/DeleteButton.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p86S2c-11","_links":{"self":[{"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":0,"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weddingmarketingexperts.com\/index.php\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}